Moreno, Á., Fuentes-Lara, C; Jiménez-Sánchez, L. & Zurro-Antón, N. (25–27 June 2025). Yolo (You Only Live Once). Qualitative analysis of TikTok in Spanish as a method for understanding young audiences and guiding health prevention strategies [oral communication]. XIX International Congress on Public Relations Research 2025 (AIRP), University of La Laguna, Tenerife, Spain.
Moreno, Á. & Zeler, I. (14-16 May 2025). Strategic communication in health: Testing actual effectiveness of communication for skin cancer prevention in Spain. ECREA OSC Conference 2025, University of Cagliari, Italy.
Moreno, Á. (3 April 2025). Comunicancer: A study on communication in sun protection. From findings to practice [Conference presentation]. Meeting of Health Promotion Technicians, Spanish Association Against Cancer (AECC), Hotel Ilunion, Madrid.
Fuentes-Lara, C., Poch-Butler, S. L., Moreno, Á., Jiménez-Sánchez, L., & Zurro-Antón, N. (11–15 September 2024). Social Media as a Source of Misinformation: Challenges for Health Information [oral presentation]. EUPRERA 2024 Congress, University of Bucharest, Bucharest, Romania.
Fuentes-Lara, C., Jiménez-Sánchez, L., Moreno, Á., Zurro-Antón, N. & Zeler, I. (11-15 September 2024). Influential Social Media Platforms and Health Hazards. Tensions Between Attitudes Forward Tanning and Photoprotection Skin Cancer in Spain [oral presentation]. EUPRERA 2024 Congress, University of Bucharest, Bucharest, Romania.
Jiménez-Sánchez, L., Fuentes-Lara, C. & Moreno, Á. (12-14 June 2024). The influence of social media on the attitudes of Spanish university students towards tanning and photoprotection [oral presentation]. 18th International Congress on Public Relations Research (AIRP), Ourense, Galicia, Spain.
Jiménez-Sánchez, L., Zurro-Antón, N. & Zeler, I. (12-14 June 2024). Sun exposure and skin cancer: an analysis of preventive communication on Instagram in a high-risk context [oral presentation]. 18th International Congress on Public Relations Research (AIRP), Ourense, Galicia, Spain.
Jiménez-Sánchez, L., Zurro-Antón, N. & Moreno, Á. (19 April 2024). Comunicancer: predictive model of sunburn [oral communication]. Soludable Meeting 2024, University of Malaga, Andalusia, Spain.
Moreno, Á. (30 June – 4 July 2024). The role of media in the context of a health emergency: Cancer coverage in the mainstream Spanish press [oral communication]. International Association for Media and Communication Research (IAMCR) 2024, Whiria Te Tāngata. Weaving people together, Christchurch, New Zealand.
Moreno, Á & Jiménez-Sánchez, L. (20–24 June 2024). Sun Exposure and Skin Cancer: An Examination of Communications for Prevention on Instagram in a High-Risk Context [oral presentation]. 74th Annual Conference of the International Communication Association (ICA), Communication and Global Human Rights, Gold Coast, Australia.
Moreno, A. (20-24 June 2024) (Chair) Online Community, Social Media, and Mental Health, Standard Paper Session, Health Communication. Session at the Health Communication Division 74th Annual ICA Conference. Communication and Global Human Rights, Gold Coast, Australia.
Subert, A. (2-3 February 2024). High use of social media, high preference for tanning and high rates of sunburn among Spanish university students [oral presentation]. 38th Meeting of the Spanish Photobiology Group. Costa del Sol University Hospital, Marbella, Malaga, Spain.
Zurro-Antón, N., Humanes, M. L. & Saperas, E. (30 June 2024). Realities and challenges of cancer coverage in the print media: analysis from the perspective of Sustainable Development Goal 3 [oral presentation]. IX Congress of the Spanish Association for Communication Research (AEIC), University of Murcia, Murcia, Spain.
Fuentes-Lara, C., Moreno, Á. & Zurro-Antón, N. (28–30 June 2023). Analysis of Spanish society’s attitudes towards sun protection and skin cancer on Twitter [oral presentation]. 17th International Congress on Public Relations Research (AIRP), Bilbao, Bizkaia, Spain.
Jiménez-Sánchez, L., Moreno, Á. & Zeler, I. (28-30 June 2023). Communication for skin cancer prevention: an analysis of the use of Facebook for health communication in Spain [oral presentation]. 17th International Congress on Public Relations Research (AIRP), Bilbao, Bizkaia, Spain.
Jiménez-Sánchez, L. & Moreno, Á. (29 April 2023). Communication for the prevention of skin cancer: an analysis of the strategic use of the social network Twitter in Spain [oral presentation]. II International Congress on Communication and Health (CICyS), Complutense University of Madrid, Madrid, Spain.
Moreno, Á., Jiménez-Sánchez, L. & Zeler, I. (5-8 July 2023). Strategic communication in online health. Communicating the prevention of skin cancer in Spain [oral presentation]. ECREA OSC 2023, Autonomous University of Lisbon, Lisbon, Portugal.
Moreno, Á. (16–17 June 2023). GEM Strategic Communication in Health. Comunicancer Project. Presentation by the Board of Directors of the 14th GEM Symposium, Cartagena.
Moreno, Á. (21 April 2023). Comunicancer Project: Why don’t young people protect themselves? Barriers to photoprotection [oral communication]. Soludable Meeting 2023.
Subert, A., Rodríguez, A., Rivas, F., Blázquez, N., Fuentes-Lara, C., Soria, A., Moreno, Á. & de Troya, M. (10-13 May 2023). Proposal for a communication strategy for skin cancer prevention based on the habits, attitudes and knowledge of photoprotection among Spanish university students [oral presentation]. 50th National Congress of Dermatology and Venereology (AEDV), Palacio de Congresos, Santiago de Compostela, La Coruña, Spain.
Fuentes-Lara, C. (21 June 2022). Innovation and research Soludable. Comunicancer Project [oral communication]. II Soludable Meeting.
Moreno, Á., Blázquez, N., & Fuentes-Lara, C. (10 September 2022). Last summer. Workshop on habits, knowledge, and attitudes toward risk in relation to sun exposure and skin cancer [oral presentation]. Health Week. Healthy University of Rey Juan Carlos University, online.
Moreno, Á., Soria, A., de Troya, M., & Moreno, R. (4 April 2022). The dark side of the sun. Risks of sun exposure and strategies for the prevention, diagnosis and treatment of skin cancer [oral presentation]. Health Week. Healthy University of Rey Juan Carlos University, online.
Moreno, Á. (22 October 2022). Social media and photoprevention [oral presentation]. Soludable Meeting.
Poch-Butler, S. L., Moreno, Á. & Zurro-Antón, N. (21-24 September 2022). World Health Organisation communication strategies on social media [oral presentation]. EUPRERA 2022 Congress, University of Vienna and Vienna University of Economics and Business, Vienna, Austria.
Poch-Butler, S. L., Moreno, Á., Fuentes-Lara, C., Navarro, C., & Zurro-Antón, N. (21–24 September 2022). The World Health Organisation’s Statement on Vaccination: An Analysis of Strategic Communication and Public Responses on Twitter [oral presentation]. EUPRERA 2022 Conference, Vienna, Austria.
Zurro-Antón, N., Moreno, Á., Soria, A. & de Troya, M. (21-24 September 2022). Communication in Public Health Emergencies: Analysis of a Decade of Scientific Research in Crisis and Risk Communication [oral presentation]. EUPRERA 2022 Conference, University of Vienna and Vienna University of Economics and Business, Vienna, Austria.
Zurro-Antón, N., Moreno, Á. & Fuentes-Lara, C. (25-27 May 2022). Crisis and risk communication in health: evolution of international research in the last decade [oral presentation]. 16th International Congress on Public Relations Research (AIRP), University of Cádiz, Jerez de la Frontera, Cádiz, Spain.
Fuentes-Lara, C., Moreno, Á. & Zeler, I. (2026, in press). Strategic communication in health: Testing actual effectiveness of communication for skin cancer prevention in Spain. Corporate Communications. An International Journal.
Jiménez-Sánchez, L., Cristina-Fuentes, L., Subert, A., Rodríguez-Martínez, A., Rivas-Ruiz, F., Montoya-Wiedeman, X., Cambil, J., Blázquez-Sánchez, N., Moreno, Á. & de Troya-Martín, M. (2026, in press). Sunburns, tanning, and social media: a descriptive study among Spanish university student. Actas Dermosifiliograficas.
Moreno, Á, Jiménez-Sánchez, L. & Fuentes-Lara, C. (2026, in press). “The sun is life, it is needed”. Analysis of attitudes and barriers to photoprotection among young TikTok users. Doxa Comunicación.
Zeler, I., Fuentes-Lara, M. C. & Moreno, Á. (2026, in press). Misinformation, Hoaxes and Challenges in Skin Cancer Prevention on Social Media: How College Students Cluster Around Information on Sun Exposure and Tanning. Health & Social Care in the Community.
García, A.C., Moreno, Á., Zurro-Antón, N., & Soria, A.(2025). Skin cancer prevention communication: A global bibliometric analysis of the literature from 2011 to 2021. Review of Communication Research, 13, 153-171. https://doi.org/10.52152/RCR.V13.12
Jiménez Sánchez, L., Moreno, Ángeles, & Fuentes Lara, M. C. (2025). Sun protection and risk perception. Beliefs and factors influencing preventive behaviours among university students based on the Health Belief Model. Revista Mediterránea De Comunicación, 16(2), e29088. https://www.doi.org/10.14198/MEDCOM.29088 
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Lara Jiménez Sánchez, member of the research team has been awarded for her Master’s Thesis with data from the Comunicancer project.
Award in relation to the Sustainable Development Goals of the UN, specifically, this Master’s Thesis contributes to SDG 3, Health and Wellbeing.
Work directed by our PI Ángeles Moreno within the framework of the Master’s Degree in Applied Communication Research at the Universidad Rey Juan Carlos. Master directed by the professor and member of the project Enric Saperas.
The executive summary of the Comunicancer R&D&I project includes the main milestones achieved by the team.
This document has been presented in several meetings with the issuers of preventive communication of skin cancer in Spain as part of the knowledge transfer plan developed within the framework of the project.
You can consult and download it here:
Projects (PID2020-116487RB-100 · PID2024-158806OB-100) funded by:
